In this episode, we had the privilege of hosting branding expert Emily Paulsen, who shared with us her experiences and insights into building personal brands, self-care, and establishing interpersonal connections. Over the past 14 years, Emily has worked in branding and marketing for major corporations such as Abercrombie & Fitch and Wendy’s, as well as with startups and small businesses. Today, she is the founder of Electric Collab, a branding studio dedicated to helping female entrepreneurs create brands and websites that attract their ideal clients. During the show, Emily discussed her entrepreneurial journey and her perspectives on brand building. She highlighted a touching case where she assisted a cancer survivor in crafting a unique brand, incorporating the individual’s experience of overcoming health challenges into the brand narrative, emphasizing the importance of evoking multiple senses and establishing emotional connections in the brand-building process. Additionally, Emily shared her advice for independent entrepreneurs, stressing the importance of understanding and leveraging one’s unique value, as well as actively listening to external professional advice, which she considers crucial for achieving success in personal branding.